Applications

For widespread adoption video data needs to be Unique, Actionable, Believable, Scalable & Efficient. Below are some applications that meet those criteria. Industry partners and clients find new applications every day!

MERCHANDISING & MARKETING EFFECTIVENESS

We have all resources needed to make your brand better know. We offer professional brand identity development services designed for small business. Every client is different and we don’t just "box up" a branding package that will work for everyone. You’re special, so your branding proposal should be as well.

IN-STORE PRODUCT TRACKING

Most product decisions are made in-store. Video is uniquely capable of capturing the product decision as its happening. The decision is observed and not reliant on recall. This generates video metrics to measure brands and products in store. New products & brand/pack restage can be benchmarked.

SHOPPER INSIGHTS & DECISION TREE

Creating proficient marketing strategies to get you more users. We will not only help you get your business online, but also help to drive a continuous stream of profitable traffic to your Website through the number of programs. We can also help you integrate your offline promotions with your on-line activities.

PACKAGING EFFECTIVENESS

Captures the First Moment of Truth (FMOT) and impact of Pack design/ structure the purchase decision

PRODUCT USAGE & SATISFACTION

NAILBITER allows efficient quantitative in-home product test. Usage and satisfaction can also be tracked over time

E-COMMERCE & OMNICHANNEL

Reliable web hosting will accommodate your website's needs. Our hosting services range from shared hosting, where your site is given an allotted amount of space to use on one server that has many other sites, a virtually dedicated hosting service, as well as dedicated web hosting. We also offer PCI hosting as well as enterprise hosting.

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IN-STORE PRODUCT TRACKING

IN-STORE PRODUCT TRACKING

Most product decisions are made in-store. Video is uniquely capable of capturing the product decision as its happening. The decision is observed and not reliant on recall. This generates video metrics to measure brands and products in store. New products & brand/pack restage can be benchmarked.

Merchandising & marketing effectiveness Merchandising & marketing effectiveness

MERCHANDISING & MARKETING EFFECTIVENESS

Unlike traditional marketing mix models, videos can be used to observe real behavior and to see if merchandising or promotional activity influence consumer behavior.

Shopper Insights & Decision Tree

SHOPPER INSIGHTS & DECISION TREE

The NAILBITER platform offers shopper insights and shopper marketing professionals a unique way to observe the shopper and uncover unique insights about the shopper decision tree, category shopability, findability, organization and more. Video can also help drive acceptance of the data with retailers.

Packaging Effectiveness

PACKAGING EFFECTIVENESS

Captures the First Moment of Truth (FMOT) and impact of Pack design/ structure the purchase decision

E-COMMERCE & OMNICHANNEL

E-COMMERCE & OMNICHANNEL

Video provides insight that is missing from click-stream or survey data. It allows the researcher to add 3 new dimensions to typical eCommerce projects.
1 .Connects eCommerce and In-store behavior
2. Shopper behavior that doesn’t result in clicks (before the click) can be observed
3. Shopper narration exposes the reasons behind the decisions

Product Usage & Satisfaction

PRODUCT USAGE & SATISFACTION

NAILBITER allows efficient quantitative in-home product test. Usage and satisfaction can also be tracked over time

Our Clients

You know you are onto something good when someone other than your mother likes it. You know you have something great when someone actually pays you for it! Here are but a few companies that use our products.

Nestle Purina
Nestle Waters
Campbells
Sc Johnson
Colgate
Wringley
Ricola

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