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Optimizing Amazon Prime Day for CPG Brands

When most shoppers think of Amazon Prime Day, they think of electronics, appliances, and home goods. As Prime Day grows, however, more and moreĀ  CPG brands are trying to take advantage of the shopper volume and interest in making special purchases among the sea of deals available. Using our Quantitative Videometrics Platform, NAILBITER observed shoppers […]

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A Missed Opportunity on 7-11 Day?

Earlier this month, 7-11 Convenience Stores held their annual “7-11 Day,” offering free Slurpees and other exciting offers to shoppers on July 11th. Using our Quantitative Videometric Platform, NAILBITER observed shoppers on their trips to 7-11 on this day to uncover which activities were effective on 7-11 Day and which brands were winning. Read to […]

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