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A Missed Opportunity on 7-11 Day?

Earlier this month, 7-11 Convenience Stores held their annual “7-11 Day,” offering free Slurpees and other exciting offers to shoppers on July 11th. Using our Quantitative Videometric Platform, NAILBITER observed shoppers on their trips to 7-11 on this day to uncover which activities were effective on 7-11 Day and which brands were winning. Read to […]

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New Video Metric Norms for Packaging

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands 4 teasers related to packaging; 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip Less […]

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