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New Video Metric Norms for Packaging

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands 4 teasers related to packaging; 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip Less […]

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Millennial Headaches

MILLENNIAL HEADACHES How can Consumer Healthcare companies better target the elusive Millennial shoppers? Does their in-store shopping behavior differ from other demographic groups such as Boomers? NAILBITER recently conducted an extensive study of the shopping behaviors of various groups including Millennials across several consumer healthcare categories. For this study we observed 450 in-store shopping decisions […]

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