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Optimizing Amazon Prime Day for CPG Brands

When most shoppers think of Amazon Prime Day, they think of electronics, appliances, and home goods. As Prime Day grows, however, more and more  CPG brands are trying to take advantage of the shopper volume and interest in making special purchases among the sea of deals available. Using our Quantitative Videometrics Platform, NAILBITER observed shoppers […]

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IIEX Applied Behavioral Science Conference

Excited to be presenting at the IIEX Applied Behavioral Science Conference in Chicago November 7 – 8. Video Metrics are about to play a big role in CPG market research. Come find out how (and more importantly how you can benefit)! KNOW MORE

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New Video Metric Norms for Packaging

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands 4 teasers related to packaging; 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip Less […]

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Millennial Headaches

MILLENNIAL HEADACHES How can Consumer Healthcare companies better target the elusive Millennial shoppers? Does their in-store shopping behavior differ from other demographic groups such as Boomers? NAILBITER recently conducted an extensive study of the shopping behaviors of various groups including Millennials across several consumer healthcare categories. For this study we observed 450 in-store shopping decisions […]

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Seeing is Believing !

Seeing is Believing – a brief history of how video has re-invented our lives in the past century If a picture is a thousand words then a video is a thousand pictures (well about 40 seconds of video!) Below is a brief history of how video has re-invented our lives in the past century and […]

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