New Video Metric Norms for Packaging

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands

4 teasers related to packaging:

  • 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip
  • Less than 1 in 20 shoppers who purchase their typical brand pay attention to packaging
  • Between FDM, Packaging shows the highest impact on Mass shoppers and the lowest on Drug shoppers. In-fact Mass shoppers are 2x more likely to be influenced by packaging than Drug shoppers.
  • Millennials are 33% more likely to be influenced by packaging compared with the rest of the population.

Can’t wait to see the additional information and dig into the “whys” behind the metrics…


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