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New Video Metric Norms for Packaging

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands

4 teasers related to packaging:

  • 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip
  • Less than 1 in 20 shoppers who purchase their typical brand pay attention to packaging
  • Between FDM, Packaging shows the highest impact on Mass shoppers and the lowest on Drug shoppers. In-fact Mass shoppers are 2x more likely to be influenced by packaging than Drug shoppers.
  • Millennials are 33% more likely to be influenced by packaging compared with the rest of the population.

Can’t wait to see the additional information and dig into the “whys” behind the metrics…

 

Reach out to luke@nail-biter.com for more details

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