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Category: News

Do Marketers know their Newest Audience?

Whether manufacturers realize it or not, Gen-Z is a brand influencer. Different consumer segments often have highly differentiated purchase behavior, and it is not enough for marketers to only know how each segment engages with their categories. Knowing the “Why” requires true depth of insight. As the actor know his or her audience, so too […]

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Packaging may be Ultimate Conundrum for Marketers

Packaging has a twofold purpose, to get shoppers to Notice the product and to bolster Notice to Cart Conversion. Authenticity is key to Conversion however clean packaging often has an inverse effect on Notice. This is why in-market research is much more valuable than academic research. Brands want to know what shoppers are seeing and […]

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A glance at the CPG industry in 2018

With Nestle and P&G jockeying for the #1 position in CPG, the real battleground will inevitably shift to the online space. We’re excited to see how these manufacturers respond to the growth in eCommerce…get ready for some dynamic changes in 2018! https://www.mediapost.com/publications/article/316030/nestle-ranked-1-global-cpg-bumps-pg-to-2.html

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Voice-Ordering Products, Including Groceries, to Surge Through 2022

Great timing! NAILBITER just expanded it’s Videometrics platform to include Alexa and Google Home. https://progressivegrocer.com/voice-ordering-products-including-groceries-surge-through-2022

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Video Analytics #2 trend in MR emerging – GRIT Report

The results are in! Very excited to read that Video Analytics were stated as #2 trend in MR emerging technologies in the latest GRIT Report, second only to AI.  The trend was consistent for clients and research suppliers.  I am proud to be part of a team that has been has been pushing this platform […]

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