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Category: Blog

Optimizing Amazon Prime Day for CPG Brands

When most shoppers think of Amazon Prime Day, they think of electronics, appliances, and home goods. As Prime Day grows, however, more and more  CPG brands are trying to take advantage of the shopper volume and interest in making special purchases among the sea of deals available. Using our Quantitative Videometrics Platform, NAILBITER observed shoppers […]

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A Missed Opportunity on 7-11 Day?

Earlier this month, 7-11 Convenience Stores held their annual “7-11 Day,” offering free Slurpees and other exciting offers to shoppers on July 11th. Using our Quantitative Videometric Platform, NAILBITER observed shoppers on their trips to 7-11 on this day to uncover which activities were effective on 7-11 Day and which brands were winning. Read to […]

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In-Store Video Tells the Full Story of Super Bowl Shopping

With the Super Bowl over, the conversation now switches to the commercials. But, what if I told you that by focusing on just the commercials, you’re missing a big piece of the Super Bowl marketing blitz? For the weeks leading up to the big event, shoppers have been engaging with in-store marketing and displays by […]

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October update from CEO Amishi Takalkar

 I am pleased to announce several exciting developments: – Tracy Needham, industry veteran in Tech, has joined NAILBITER as VP of Research – Rolled out a major upgrade to our Marketing Effectiveness product and very excited for the tremendous client response, especially on Advertising and Display Videometrics – Successful integration of Voice to the NAILBITER Omnichannel […]

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New Video Metric Norms for Packaging

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands 4 teasers related to packaging: 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip Less […]

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