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Category: Blog

October update from CEO Amishi Takalkar

 I am pleased to announce several exciting developments: – Tracy Needham, industry veteran in Tech, has joined NAILBITER as VP of Research – Rolled out a major upgrade to our Marketing Effectiveness product and very excited for the tremendous client response, especially on Advertising and Display Videometrics – Successful integration of Voice to the NAILBITER Omnichannel […]

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New Video Metric Norms for Packaging

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands 4 teasers related to packaging: 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip Less […]

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NAILBITER to feature client co-presentation at ESOMAR Fusion 2018

NAILBITER CEO, Amishi Takalkar, is very excited to announce the Yelena Idelchik, Team Lead, Category and Shopper Insights, at RB will be co-presenting three case studies with NAILBITER at ESOMAR Fusion 2018. We hope to see you there! This year, ESOMAR Fusion will take place in Dublin Ireland on November 11th-15th.     Reach out […]

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