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New Video Metric Norms for Packaging

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands 4 teasers related to packaging: 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip Less […]

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NAILBITER to feature client co-presentation at ESOMAR Fusion 2018

NAILBITER CEO, Amishi Takalkar, is very excited to announce the Yelena Idelchik, Team Lead, Category and Shopper Insights, at RB will be co-presenting three case studies with NAILBITER at ESOMAR Fusion 2018. We hope to see you there! This year, ESOMAR Fusion will take place in Dublin Ireland on November 11th-15th.     Reach out […]

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NAILBITER Announces new CEO and Expansion Plans

NAILBITER Announces new CEO and Expansion Plans NAILBITER reports a significant acceleration to growth. In the first half of 2018, bookings were up +71% over the same period a year ago. Revenue in this period was predominantly driven by recurring business from top CPG customers, and several key factors including a significant upgrade to In-store […]

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Do Marketers know their Newest Audience?

Whether manufacturers realize it or not, Gen-Z is a brand influencer. Different consumer segments often have highly differentiated purchase behavior, and it is not enough for marketers to only know how each segment engages with their categories. Knowing the “Why” requires true depth of insight. As the actor know his or her audience, so too […]

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Packaging may be Ultimate Conundrum for Marketers

Packaging has a twofold purpose, to get shoppers to Notice the product and to bolster Notice to Cart Conversion. Authenticity is key to Conversion however clean packaging often has an inverse effect on Notice. This is why in-market research is much more valuable than academic research. Brands want to know what shoppers are seeing and […]

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