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Can CPG go D2C?

No doubt you’ve seen the buzz in the past few months about the surge in online grocery. We’ve documented it in NAILBITER’s Crisis Behavior report series, and there’s been plenty of reporting on the trend from other outlets too. But there’s another peripheral, quieter opportunity for CPG manufacturers…and it got a little bit louder this week. Why do Amazon, Walmart […]

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Get a grip CPG!

Dear CPG friends and colleagues. Over the past few days there has been significant alarm over the Novel CoronaVirus. We have been hearing about cancelled events, conferences, trips, meetings and projects. Let’s not take this Virus lightly and lets do take personal precautions to protect ourselves and society at large.  Business and professionally speaking however, […]

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Behavioral science – great hope or all hype?

The 2010s were the decade of behavioral science. Airport spinner racks held shock bestsellers by the likes of Dan Ariely and Daniel Kahneman. Governments built “nudge units” to encourage positive behavior change without regulation. Implicit bias even became a hot topic on the campaign trail. Meanwhile in the insight business, award-winning papers promised “a world […]

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Join NAILBITER at the Final Events of 2019!

As the calendar year begins to wrap up, the final conferences and events for the year are right around the corner. The NAILBITER Team is excited to be attending and speaking at several conferences to round out the year. Below is a calendar of events where the NAILBITER Team will be in attendance as well […]

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Optimizing Amazon Prime Day for CPG Brands

When most shoppers think of Amazon Prime Day, they think of electronics, appliances, and home goods. As Prime Day grows, however, more and more  CPG brands are trying to take advantage of the shopper volume and interest in making special purchases among the sea of deals available. Using our Quantitative Videometrics Platform, NAILBITER observed shoppers […]

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