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Author: Amit Dhand

NAILBITER in the news : Which health claims are shoppers really seeking?

http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2017/08/Which_health_claims_are_shoppe.aspx?ID=%7BB4FB25C8-86BA-428A-A0ED-763DFBE7FCEA%7D&cck=1

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NAILBITER in the news : Nailbiter uses video to collect real-time data on purchase decisions

http://www.foodnavigator-usa.com/R-D/Nailbiter-uses-video-to-collect-real-time-data-on-purchase-decisions

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IIEX Applied Behavioral Science Conference

Excited to be presenting at the IIEX Applied Behavioral Science Conference in Chicago November 7 – 8. Video Metrics are about to play a big role in CPG market research. Come find out how (and more importantly how you can benefit)! KNOW MORE

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New Video Metric Norms for Packaging

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands 4 teasers related to packaging; 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip Less […]

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Seeing is Believing !

Seeing is Believing – a brief history of how video has re-invented our lives in the past century If a picture is a thousand words then a video is a thousand pictures (well about 40 seconds of video!) Below is a brief history of how video has re-invented our lives in the past century and […]

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