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Author: Amit Dhand

Which health claims drive shopper purchase?

Congratulations to Amishi Takalkar for being invited to be a featured speaker at Europe’s leading food and beverage conference. Read her interview here on which health claims really matter at point of sale and be sure to catch her presentation on Nov 29th in Frankfurt https://www.figlobal.com/fieurope/visit/news-and-updates/which-health-claims-drive-shopper-purchase

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NAILBITER in the news : Which health claims are shoppers really seeking?

http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2017/08/Which_health_claims_are_shoppe.aspx?ID=%7BB4FB25C8-86BA-428A-A0ED-763DFBE7FCEA%7D&cck=1

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NAILBITER in the news : Nailbiter uses video to collect real-time data on purchase decisions

http://www.foodnavigator-usa.com/R-D/Nailbiter-uses-video-to-collect-real-time-data-on-purchase-decisions

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IIEX Applied Behavioral Science Conference

Excited to be presenting at the IIEX Applied Behavioral Science Conference in Chicago November 7 – 8. Video Metrics are about to play a big role in CPG market research. Come find out how (and more importantly how you can benefit)! KNOW MORE

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New Video Metric Norms for Packaging

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands 4 teasers related to packaging; 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip Less […]

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