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Author: Amit Dhand

New Video Metric Norms for Packaging

Thrilled to report that we just completed an update to the NAILBITER norms database! This is our repository of (in-store) video based shopper metrics across 800+ CPG brands 4 teasers related to packaging: 1 in 4 shoppers across all (CPG) brands are influenced by packaging in their purchase decision, on a typical shopping trip Less […]

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Voice-Ordering Products, Including Groceries, to Surge Through 2022

Great timing! NAILBITER just expanded it’s Videometrics platform to include Alexa and Google Home. https://progressivegrocer.com/voice-ordering-products-including-groceries-surge-through-2022

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Video Analytics #2 trend in MR emerging – GRIT Report

The results are in! Very excited to read that Video Analytics were stated as #2 trend in MR emerging technologies in the latest GRIT Report, second only to AI.  The trend was consistent for clients and research suppliers.  I am proud to be part of a team that has been has been pushing this platform […]

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15 Personal Rules You Should Follow for Business Success

Folks, Amishi Takalkar  is now a bonafide startup guru. From Forbes to HuffPost, everyone wants her POV. I can’t agree with her more! Scroll down to Rule #12 https://www.huffingtonpost.com/entry/15-personal-rules-you-should-follow-for-business-success_us_5a3d075ee4b06cd2bd03d9de

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Purchase Drivers

Great to see that trade is using our (past) health foods trends report. The new and updated report will be ready Jan 2018. Looking forward to revealing US and European trends in health foods and cause marketing that drive in-store purchase decisions. Nice work Amishi Takalkar and her insights team.  http://www.bakemag.com/Trends/Bread-Winners/2017/11/Purchase-Drivers.aspx?cck=1

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