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Author: Amishi Takalkar

Optimizing Amazon Prime Day for CPG Brands

When most shoppers think of Amazon Prime Day, they think of electronics, appliances, and home goods. As Prime Day grows, however, more and more  CPG brands are trying to take advantage of the shopper volume and interest in making special purchases among the sea of deals available. Using our Quantitative Videometrics Platform, NAILBITER observed shoppers […]

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HUFFINGTONPOST; Talk Every Day and FaceTime

Check in with employees daily. For senior employees, don’t micromanage. For junior employees, be sure to measure daily performance. Maximize video chat and minimize conference calls. Keep “reply all” to a minimum and use instant messaging — it feels more personal. For junior employees, offer memberships to co-working spaces. https://www.huffingtonpost.com/entry/12-ways-to-stay-connected-with-your-remote-team-without_us_5a3d07afe4b0df0de8b06462  

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14 Ways Modern Entrepreneurs Can Achieve Business Success

In today’s modern marketplace — crammed with competitors, fickle consumers and e-commerce decisions — it takes more than initiative, drive and passion to achieve success with a new business. Entrepreneurs need to be more conscious of the market, as well as aware of what their customers expect in order to see returns on their business […]

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Personalized Nutrition Update issue nr.30

Nice re-cap from Mariette Abrahams MBA RD. It was great to meet many of you at Fi Europe 2017. Hope to see more of Europe in 2018! Personalized Nutrition Update issue nr.30

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Millennial Headaches

MILLENNIAL HEADACHES How can Consumer Healthcare companies better target the elusive Millennial shoppers? Does their in-store shopping behavior differ from other demographic groups such as Boomers? NAILBITER recently conducted an extensive study of the shopping behaviors of various groups including Millennials across several consumer healthcare categories. For this study we observed 450 in-store shopping decisions […]

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