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Do Marketers know their Newest Audience?

Whether manufacturers realize it or not, Gen-Z is a brand influencer. Different consumer segments often have highly differentiated purchase behavior, and it is not enough for marketers to only know how each segment engages with their categories. Knowing the “Why” requires true depth of insight. As the actor know his or her audience, so too […]

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Packaging may be Ultimate Conundrum for Marketers

Packaging has a twofold purpose, to get shoppers to Notice the product and to bolster Notice to Cart Conversion. Authenticity is key to Conversion however clean packaging often has an inverse effect on Notice. This is why in-market research is much more valuable than academic research. Brands want to know what shoppers are seeing and […]

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A glance at the CPG industry in 2018

With Nestle and P&G jockeying for the #1 position in CPG, the real battleground will inevitably shift to the online space. We’re excited to see how these manufacturers respond to the growth in eCommerce…get ready for some dynamic changes in 2018! https://www.mediapost.com/publications/article/316030/nestle-ranked-1-global-cpg-bumps-pg-to-2.html

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Summer Internship – Client Service Associate

NAILBITER is one of the fastest growing market research technology companies in the US. Our technology platform allows manufacturers and researchers to “see” their consumers make product decisions at-shelf and at-home. The platform quantitatively codes stated, latent and emotional decisions, revealing hidden barriers to product success. The resulting consumer and shopper insights allow marketers and […]

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