info@nail-biter.com

Author: admin

October update from CEO Amishi Takalkar

 I am pleased to announce several exciting developments: – Tracy Needham, industry veteran in Tech, has joined NAILBITER as VP of Research – Rolled out a major upgrade to our Marketing Effectiveness product and very excited for the tremendous client response, especially on Advertising and Display Videometrics – Successful integration of Voice to the NAILBITER Omnichannel […]

Read More

NAILBITER to feature client co-presentation at ESOMAR Fusion 2018

NAILBITER CEO, Amishi Takalkar, is very excited to announce the Yelena Idelchik, Team Lead, Category and Shopper Insights, at RB will be co-presenting three case studies with NAILBITER at ESOMAR Fusion 2018. We hope to see you there! This year, ESOMAR Fusion will take place in Dublin Ireland on November 11th-15th.     Reach out […]

Read More

NAILBITER Announces new CEO and Expansion Plans

NAILBITER Announces new CEO and Expansion Plans NAILBITER reports a significant acceleration to growth. In the first half of 2018, bookings were up +71% over the same period a year ago. Revenue in this period was predominantly driven by recurring business from top CPG customers, and several key factors including a significant upgrade to In-store […]

Read More

Do Marketers know their Newest Audience?

Whether manufacturers realize it or not, Gen-Z is a brand influencer. Different consumer segments often have highly differentiated purchase behavior, and it is not enough for marketers to only know how each segment engages with their categories. Knowing the “Why” requires true depth of insight. As the actor know his or her audience, so too […]

Read More

Packaging may be Ultimate Conundrum for Marketers

Packaging has a twofold purpose, to get shoppers to Notice the product and to bolster Notice to Cart Conversion. Authenticity is key to Conversion however clean packaging often has an inverse effect on Notice. This is why in-market research is much more valuable than academic research. Brands want to know what shoppers are seeing and […]

Read More