info@nail-biter.com

Author: admin

Can CPG go D2C?

No doubt you’ve seen the buzz in the past few months about the surge in online grocery. We’ve documented it in NAILBITER’s Crisis Behavior report series, and there’s been plenty of reporting on the trend from other outlets too. But there’s another peripheral, quieter opportunity for CPG manufacturers…and it got a little bit louder this week. Why do Amazon, Walmart […]

Read More

Behavioral science – great hope or all hype?

The 2010s were the decade of behavioral science. Airport spinner racks held shock bestsellers by the likes of Dan Ariely and Daniel Kahneman. Governments built “nudge units” to encourage positive behavior change without regulation. Implicit bias even became a hot topic on the campaign trail. Meanwhile in the insight business, award-winning papers promised “a world […]

Read More

Join NAILBITER at the Final Events of 2019!

As the calendar year begins to wrap up, the final conferences and events for the year are right around the corner. The NAILBITER Team is excited to be attending and speaking at several conferences to round out the year. Below is a calendar of events where the NAILBITER Team will be in attendance as well […]

Read More

October update from CEO Amishi Takalkar

 I am pleased to announce several exciting developments: – Tracy Needham, industry veteran in Tech, has joined NAILBITER as VP of Research – Rolled out a major upgrade to our Marketing Effectiveness product and very excited for the tremendous client response, especially on Advertising and Display Videometrics – Successful integration of Voice to the NAILBITER Omnichannel […]

Read More

NAILBITER to feature client co-presentation at ESOMAR Fusion 2018

NAILBITER CEO, Amishi Takalkar, is very excited to announce the Yelena Idelchik, Team Lead, Category and Shopper Insights, at RB will be co-presenting three case studies with NAILBITER at ESOMAR Fusion 2018. We hope to see you there! This year, ESOMAR Fusion will take place in Dublin Ireland on November 11th-15th.     Reach out […]

Read More